Optimizing on business value

A call for new digitization approaches

ValueMiner GmbH, Oystein Ullnaess

Optimizing on business value

A call for expanding how we digitize mangement

A clear trend in digitization, is that it has taken place much faster in engineering disciplines than in business disciplines.
 
This has led to that many of the state of art digitized management solutions today, have the technical perspectives as the main value driver.
 
So, when we talk about aligning goals with actions – it tends to be technical goals that dominate. As a consequence, this leads to a focus on optimization of WHAT (and all the technical cost, time, quality aspects related to delivering).
 
There is of course nothing wrong in optimizing the WHAT. The problem is if we leave the WHY out of the equation – where the WHY represents most of the time, the business value that should be achieved.
 
So even though we like to say that business value is the driver for change, in reality it is not.
 
We need to find better ways to balance business and technical value by:
 
·     finding more precise ways to depict business value and business implications
·     finding more transparent ways to overview business and technical value as two separate dimensions with clear interdependencies
 
This calls for new approaches using template based visual multi-level structuring technology and methodology to help managers “connect the dots between business and technical value” and be accountable for it´s top-down and bottom-up consequences.